Boosting creative startups for disruptive innovation

Expected Outcome: Projects should contribute to all of the following expected outcomes: Deepened knowledge of specific factors favouring the growth of creative startups [1] , in particular those with potential for disruptive innovation [2] and/or cross-sectorial innovation impacts, is made available and promoted to policymakers, investors, funding- and enterprise support bodies. Effective methods to favour the growth of creative startups, in particular those with potential for disruptive innovation and/or cross-sectorial innovation impacts, are developed, tested and put in practice by industry, investors, funding- and enterprise support bodies, and relevant decision makers. Examples of creative startups scaling up and/or engaging in disruptive innovation are made available, with a view to increase the visibility and recognition of the innovative power of Europe’s creative startups. In addition, proposals should contribute to at least one of the following expected outcomes, depending on the option chosen (a or b below): The effectiveness of the methods developed is demonstrated by at least one creative startup supported via the action becoming a scaleup [3] in a Member State or an Associated Country. The effectiveness of the methods developed is demonstrated by at least one creative startup or scaleup supported via the action succeeding in bringing a disruptive innovation to the market. Scope: The cultural and creative industries (CCIs) count a high rate of startups. Data indicate that CCIs are among the early adopters of new technologies, especially in the digital realm. For instance, the European Monitor of Industrial Ecosystems (2024) [4] notes that artificial intelligence-based technology startups were most common among the CCIs and in the health sector. Furthermore, creative startups drive innovation through crossovers with other sectors. They can be a motor of growth in local economies, unlocking opportunities, investment, jobs and higher productivity. That is why a host of initiatives like creative clusters, innovation hubs, smart specialisation strategies, innovation ecosystems, etc. foster the emergence of creative startups. Also at EU level, there are a number of initiatives to support startups and/or cultural and creative industries [5] , and there is a clearly stated ambition to make EU the preferred choice for startups and scaleups, as expressed in the EU Startup and Scaleup Strategy [6] . However, in order to better support European creative startups to grow into scaleups and to multiply their potential as high-impact disruptive innovators, …